Social Media 101

Social Media 101

Whether you're just starting out, or already have a huge social community, it can be daunting to grow your Coach business on social media. What types of posts are best? When should you post? How can you make your posts engaging? Have no fear, these 10 easy-to-apply social tips will answer these questions and have your social activity and business growing in no time!


Profile Picture: Your photo should be of you. Use a headshot style photo where people can see your face, eyes, and smile. Your photos should show you are friendly and approachable!


Cover Photo: Your cover photo should be a true reflection of you. Show confidence, happiness, and encompass what you are all about.


Consistently Post: Post 3 times per day and know when your audience is online. (Note: Generally, best times to post are 9am, 12pm, and 9pm.)


Increase Your Activity: For more people to see your posts you need to know when your audience is logged on, and increase your own activity. When someone likes or comments on your post, tag them and either comment back or like their comment. Ask questions and post polls to increase engagement.


Eye Catching: Post images that are eye catching and original. Tell your story through your photos. Keep them professional, remember who is looking and who you want to attract.


Stay Within Your Brand: Share your personal brand through your style, story, philosophy, strengths. Think about what attracts others to you. Visualize your target audience and post/share things that are relevant to them. Stay professional. People want to see that you are just like them – they don't want to see perfection!


Inviting to Challenge Groups: Don't post a product discount to invite to a Challenge Group. Instead, post a photo that tells a story to invite to your Challenge Group, i.e. a 'before and after.' Use the message section to provide details; think about what would interest your audience, share solutions to help them.


Build Relationships: Like and comment on friend's posts. Use private messages to get to know new contacts. Learn about people and their needs before you invite them to a Challenge Group.


Invite with Facebook Events: Create a public event to reach the most people. Start the event a few weeks before your Challenge Group begins (creates excitement and a sense of urgency with a countdown to the Challenge Group kick-off). Share the benefits and values of Challenge Groups, including: sample workout moves, recipes from the meal plan, monetary savings of a Challenge Pack, and, of course, physical transformations.


Sharing Videos: Sharing YouTube links won't get viewed as much as directly uploading videos to Facebook. Share videos of yourself. Share your story; give people a glimpse into your life. Remember, people want to see the real you!


On Top of Her Game

Melanie Mitro

When Melanie Mitro talks, it's a good idea to listen. Closely. Why? Beachbody's Top Coach is the queen of consistency and a shining example that hard work matters.

What are her 2015 highlights? Best practices? How does she build momentum through the holidays? Find out as we talk shop with our Top Coach!

Q: Most memorable Coach highlights from 2015?

A: Seeing my Personally-Sponsored Coaches achieve Elite for the first time, and having my own Personally-Sponsored Coach achieve Top 10. Another highlight was standing on stage at Summit with my Team right behind me. It was very surreal, and I was in awe of the fact I had a hand in changing so many people's lives. That moment made me realize the impact that one person can make.

Q: Toughest business struggle you've had to overcome in 2015?

A: My biggest struggle has been continuing to develop ways to connect with my growing Team on a personal level. It's true that some growing pains can happen at any level of the business.

Q: What's something you do every day that has contributed to your Top Coach success?

A: Personal Development. It provides a huge source of confidence and gives me strength and vision when I need a pick-me-up. I also believe in staying relevant in my teachings. I'm always learning and growing from other leaders, as well as my rising stars. Finally, I believe that the '3 Vital Behaviors' are something we should never stop doing.

Q: How do you balance family and business life?

A: It all starts with great communication between my husband, Matt, and I. We have a Google calendar and discuss what goals I'm working towards, and what events we have planned. There are times that I turn my phone off and just spend quality time with my family. At the end of the day, that's the most important thing!

Q: How has being a Top Coach affected you?

A: Personally, I feel no different than I did before being named Top Coach. But from a business perspective, it has given me credibility on my social media platforms and drawn people to me who want to learn about the business. It has been a blessing because I know that I'm able to inspire so many people in a positive way.

Q: How do you maintain your business momentum through the holidays?

A: For me, momentum comes from consistency.​ I'm constantly re-inventing my marketing plan, and strategically schedule my Challenge Groups based on what my followers are struggling with. I also stay focused on my own health and fitness goals so that I'm leading by example.

Q: What are your business goals for 2016? What activities will support you achieving them?

A: I'm committed to helping my Team grow and achieve all their health, fitness and personal goals. My Team is my number one priority. The rest? You'll have to just wait and see as I figure it out!

Q: What words of wisdom would you give to a Coach who's struggling right now?

A: This business is built on belief. If you believe you're an above average person, then you will be an above average person. If you struggle with belief, ask yourself this: Are you doing Personal Development and the '3 Vital Behaviors' every day? Do you make working on your weaknesses your number one priority? It's not about what you do once in a while that brings success; it's about what you do every single day.

Q: Best piece of Coach advice you ever got?

A: There are many nuggets I've taken from other leaders. In "The Slight Edge" by Jeff Olsen he says, "You have to be willing to do what other people are not willing to do now, so that you can have what other people wish they could have five years from now." That phrase stuck in my head. Be committed. Be driven. Keep your passion alive, and go out there and do great things!


A Real Masterpiece

The Master's Hammer and Chisel

As a Beachbody® Coach, you have an army of amazing tools at your disposal. Today marks the launch of perhaps your most unique tool of all: The Master's Hammer and Chisel. Not only is it the most comprehensive resistance program in the Beachbody catalog, but the first to feature not one, but two superstar trainers: co-creators, Sagi Kalev and Autumn Calabrese.

Let's chip away and examine what makes it so special.

What is The Master's Hammer and Chisel?

It's a new, resistance-training system to help you build powerful muscle, shed body fat, and build a statuesque physique—in 60 days.

Sagi and Autumn lead you through 12 innovative workouts that will transform your body in just 30-40 minutes per day. What's more, you can expect a completely customizable nutrition plan, along with 7-portion-control containers to help you reach your goals.

What sets it apart?

You and your customers will use what the experts call SSP training, for stabilization, strength and power. Other workouts focus on one or two phases of SSP Training, produce results. The Master's Hammer and Chisel incorporates all three methods to help you sculpt every muscle for superior results.

Twice the training power

Autumn and Sagi bring their own personal fitness expertise into the equation. What are their roles in the program?

Enter Sagi; a.k.a. the Hammer. You could do worse than having a two-time Mr. Israel guide you through your power and strength training workouts.

Then comes Autumn; a.k.a. the Chisel, focusing on stability and balance training. To say this national-level bikini competitor knows a thing or two about eye-popping definition is an understatement.

That's two award-winning, superstar trainers for the price of one. Not bad.

It's all about results

The Master's Hammer and Chisel is already garnering rave reviews from both Coaches and customers alike. Let's hear what they had to say:

" At 40 years young, I look the best I've ever looked and I feel like I'm 25. I wish I could bottle this feeling and sell it."

― Becky B.

"I can't say enough about The Master's Hammer and Chisel. It's my soulmate program for sure!"

― Niki W.

" I feel absolutely amazing! I'm less stressed, have more energy and sleep great."

― David A.

"Working out with two trainers is awesome. Autumn and Sagi have so much to offer, and motivated me in different ways."

― Danette A.

" This isn't a half-ass workout. Be prepared to learn, to be challenged and to see crazy results."

― Emma W.

Carve your niche

Everyone's going to be talking about this game-changing program, so now's the time to get up to speed.

Who's your target audience? Body Beast® fans. 21 Day Fix fans®. 21 Day Fix EXTREME® fans. Autumn and Sagi fans. Or more specifically, anyone who wants to lean out, sculpt and maintain what they've got, or build muscle. So… pretty much everyone.

And don't forget about the power of Challenge Groups. Starting a group with The Master's Hammer and Chisel is sure to bring opportunities to build your business like never before!

Are you, your Team and your customers excited to try The Master's Hammer and Chisel and start 2016 right? In addition to the Challenge Groups you're running, join CEO Carl Daikeler's The Master's Challenge Support Group starting January 4th. You'll get exclusive access to the co-creators and celebrity trainers, Sagi Kalev and Autumn Calabrese! Folks who stick with the program and submit their success stories in 60 days will get bragging rights, an exclusive #MastersChallenge t-shirt, plus the chance to win cash prizes up to $5,000!

Join the group here.

Questions? FAQ 918 has answers.


End the Year on a High Note

End the Year on a High Note—JEFF HILL, EVP, Global Sales

Ready to help your Team rock December and get lined up for a legendary 2016? Heed the wise words of our EVP of Global Sales, Jeff Hill. If Jeff doesn’t inspire you, it simply can’t be done. Soak up his invaluable ideas on goal-setting, maximizing new opportunities, and keeping the momentum going all the way into the New Year. It’s your mission to read on—and finish strong!

Q. What’s the most important thing Coaches can do now to set themselves up for 2016?
January is the “wrong” time to get ready for January; leverage the ‘now’ to maximize the ‘future’. For example, the Master’s Hammer and Chisel is launching in December and forward-thinking Coaches will be positioning the program for January Challenge Groups now. Waiting for January to start is simply too late. January is when everyone wants a solution to look better and get healthier and they want to start fast.

Q. How should Leaders help their Coaches create specific and achievable goals?
Simplify. Think fewer goals and narrow your focus on the people you believe are dedicated to moving forward. Have each Team member submit one or two ‘no matter what’ goals and reverse engineer what it will take to get there. Overwhelming? Maybe, but that’s why you need to identify a select group you believe in. Love the others, but they won’t create the future.

Q. Sometimes, Coaches don’t align activities with goals – how can our Leaders help them?
Most misalignment is the result of not understanding what’s required to achieve goals. That’s where reverse engineering comes in. Elizabeth Harke did a great Super Saturday video on this topic in COO. It’s also critically important to measure activities. Many Coaches dislike measuring because it tells them what they aren’t doing. Frequent check-ins make course correction doable because the gap is close enough to fix. Get permission to hold your Coaches accountable—and then do so.

Q. Talk about the business opportunities that come with product launches.
Think about it for a second. The company spends millions in the development and marketing of new products like the Master’s Hammer and Chisel. Good leaders then align their efforts based off the momentum that’s created. Promoting this program now and inviting to Challenge Groups in December and January will leverage the investments of the company and others. Less work. More focus. Greater results.

Q. Any advice for Leaders to help keep their Coaches on track to finish the year strong?
Value them. Recognize them. Let them know you appreciate them. A few may need to be yelled at ☺, but most will respond to recognition. Finally, think about what engages you and then use the same approach with them.

Q. What has been your most valuable learning this year, Jeff?
Great things happen when the simple things are done well. I’ve come to believe the principle that grade ‘B’ strategy with ‘A’ execution” always beats grade ‘A’ strategy with ‘B’ execution”. That means you don’t have to get it perfect, but you do have to act and execute well. Do that and good stuff will follow in all aspects of your life. Life is good!