Here we are…the last month of 2016. You probably expect me to passionately shout, “dude, finish strong!” and follow with “because it will be the sermon your team wants to see, not just hear… and it will also establish a strong foundation for a powerful 2017.” So consider it ‘shouted,’ and I shout it because it’s true. What’s more, you know it’s true. And while every reason and excuse may be at your fingertips to opt out…another ‘truth’ is that those reasons and excuses have always been there, but you’ve chosen to not let them stand in the way of your success so far. And just one more truth––now would be a lousy time to do so. Why? Too much good is coming. And no one can paint the future better than Carl did in a recent post…
When everyone around me said P90X was a dog, I just said I see it differently and kept working. When people said Insanity will never sell, I saw it differently and we sold $1B of it. When people laughed at us and said “you can never sell a shake for $5 a serving no matter how unique the story is”, we saw the opportunity and created a multi-billion dollar brand. When even my own production team said they were afraid a 3-week program with containers won’t get the kind of results that sell, I saw it differently. And years ago when advisors suggested the Team Beachbody Network was a good test, but they feared it would never be a good business model, I saw it differently and pressed ahead. Now the Network is our primary focus and growth engine!
I’m staring at this opportunity with Beachbody On Demand and it’s potential to build the Network with more confidence, excitement and ambition than anything I have done in my career. Some will scoff. “He’s got it wrong this time.” I’m pressing forward.
And I’m bringing a pack of positive, determined leaders with me. We don’t let the future happen to us. We create the future. And we are going to create a brilliant positive future that you are going to be proud to help author. We have the solution, and it’s more exciting than anything we’ve ever done.
Fear is not welcome.
Thanks for helping me take bold steps, and innovate so we achieve amazing things. Fight for every sale like lives depend on it. Fight to help every person, and know that we are completely aligned with our desire to succeed together.
“…2017 will be our breakout year. That’s what I believe!”
Did some of that get ‘on’ you? Hopefully it got ‘in’ you.
But here’s the bottom line: ‘a brilliant positive future’ will be achieved, not because we’re lucky, but because we’re good. We’re very good. And we develop the skills to be very good. Very good leaders. Determined leaders. Intentional leaders…not lucky leaders. I’m frequently asked, “what differentiates the most successful Coaches from the others?” Here are my three observations:
- Successful leaders win on purpose.
You’ve heard the phrase; “I’d rather be lucky than good.” Well, don’t buy it. Be ‘good’. Successful Coaches don’t rely on luck to create success. I’m reading a great book right now on product innovation called Competing Against Luck which explores the business skillsets of taking luck out of the equation. It may sound simple but it’s the concept of really understanding the business you are in and the value you bring. It’s not learning the ‘tricks of the trade’, but learning the trade. In a recent CEO Coach Forum call, Superstar Diamond Coach Vito La Fata talked about the importance of engaging in ‘PD’ (professional development)––yeah, in addition to ‘personal development’. Developing the skillsets that will allow you to shape and leverage the future…the good ones do this.
- Successful leaders have a ‘long view’.
Their long view determines their emotions, behavior and leadership. The challenge for most is that any uncertainty pulls our attention toward the situation that’s close at hand. We become preoccupied with what’s going on short-range. Then what happens? We behave as if the present circumstances will dictate how our future develops. We operate out of fear versus vision and in so doing, create a future different than we had hoped. The ‘good ones’ instead rely on their long view of the future to guide how they deal with their present circumstances. They think more strategically, creatively and purposefully. The long view also gives you a more balanced perspective on the present. The most successful Coaches let their day-to-day tactics be shaped by the long view. That’s why you don’t see them caught up in the thick of thin things. They don’t allow the thin stuff to dictate their future.
- Successful leaders just ‘do’.
They look at how and why they can versus why they can’t. And they figure out how to do it as they do it, and they keep doing. Don’t kid yourself. This isn’t shallow. This is the kick-butt stuff that requires effort, work, curiosity, loneliness, resilience and a long view.
Don’t leave your future to luck. Do leave it to your abilities. Don’t compromise your future by foggy short-term thinking and behavior. Do let your long view of the future dictate your present activities, which will ensure your future. Do.
As Carl said, “We don’t let the future happen to us. We shape it.”
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