Shakeology Opportunity Month


When we launched the Healthiest Meal of the Day four years ago, we priced it just right—so it was a good value your customers, yet profitable for you (our Coaches!). The $119.95 price tag was based on extensive analysis of market conditions sourcing and logistics forecasts, and a whole bunch of other variables our accountants like to talk about.

And for all these years, we never budged. Not when the costs of gas and shipping skyrocketed. Not when the costs of whey and other key ingredients kept creeping upward. Definitely not when outside analysts and others told us we were crazy. Maybe we are, but we did everything we could to keep prices the same and continue to provide FREE shipping on your Home Direct (HD) orders.

Unfortunately, this is one battle we can’t fight forever. We were forced to make a tough decision: Lose the FREE shipping guarantee and potentially move to cheaper ingredients OR raise the price of Chocolate (regular) and Greenberry by a mere $10/month (33 cents/day)? Considering we’ll never sacrifice the integrity of our ingredients, the choice was clear.

Effective April 1, 2013, the new price of Chocolate (regular) and Greenberry Shakeology will be $129.95. View complete FAQ 

Lock in the Original Price on HD by April 1st

Here’s the good news: You and your customers can easily lock in the original price ($119.95) for life! Simply get on Chocolate, Greenberry, or Choclolate/Greenberry alternating HD before April 1st, and as long as you never cancel your HD order, you’ll maintain the original price.

Challenge Pack prices will NOT be affected by the increase.

Home Direct is Where It’s At

If you’re on Home Direct, you’ll also continue to get FREE shipping—every month (which means if you’re locked in to the original price, you’ll save $10 and get FREE shipping every month. That’s a $22 savings per month!). However, there will be a slight shipping & handling increase on non-HD orders.

Effective March 4, 2013, our shipping & handling rate will increase from 8.25% to 9.25%—which means the minimum will increase from $5.95 to $6.95. Again, this pertains to non-HD orders ONLY!

March is “Shakeology Opportunity Month”

With the price increase looming, there’s never been a better time to get your customers and prospects locked in on Shakeology HD. And more new HD orders means more Success Club points, Team Beachbody Cup points, and Cruise Dollars. Learn how

Here’s how you can make it happen:

  1. Leverage the urgency. After April 1st, the $119.95 price will be gone forever. By waiting or continuing to buy a la carte, customers will end up spending $22 more per month ($10 on price increase + $12 for shipping). That’s over $250 more per year! Create. Urgency. Learn how to take advantage of the opportunity
  2. Drive the message home. Let your customers know: “This is your chance to lock in the original Choclate/Greenberry Shakeology price, get healthier than you’ve ever been, and save $22/month—for life.”
  3. Conquer price objections. If you haven’t seen our new Shakeology value video with Tony Horton, watch it here. Then share the version in the Coach Online Office Video Library (under News > Announcements) to drive traffic (and sales) through your Coach Web site. This baby handles price objections like nothing else.
  4. Reach out to your current HD customers. Share the news as a courtesy and encourage them to commit to a flavor before April 1st—so they’re not affected by the price increase. Use the “Shakeology Limited Offer 2” eCard in your Coach Online Office under My Desk > My eCards > Create eCard > Products > Second Row. OR, feel free to copy/paste/edit this message [SP1] into a regular text-only email.
  5. Follow up with your one-time customers. Many of you have customers who’ve tried Shakeology before, but never got on HD. Follow up and repeat steps 1 and 2. Use the “Shakeology Limited Offer 2” eCard in your Coach Online Office under My Desk > My eCards > Create eCard > Products  > BOTTOM Row. OR, feel free to copy/paste/edit this message [SP2] into a regular text-only email.
  6. Connect with new customers and prospects. Use Facebook, Twitter, email, and even phone to get the message out. Repeat steps 1, 2, and 3. This is a golden opportunity to connect people with Shakeology HD—either stand-alone or through a Challenge Pack! Use the “Shakeology Limited Offer 3” eCard in your Coach Online Office under My Desk > My eCards > Create eCard > Products > Second Row. OR, feel free to copy/paste/edit this message [SP3] into a regular text-only email.

**Remember, every new Shakeology HD order = 1 Success Club point, 1 Team Beachbody Cup point, and $10 Cruise Dollars in March.**


March Hotlist


March Success Club Incentives

Team Beachbody Cup

  • Starting March 1st we’re kicking off an epic four-week battle to see which team of five rock star Coaches will earn their place in Team Beachbody history. All participants have a chance to win exclusive prizes, but only one team will have their names engraved on the prestigious Team Beachbody Cup. Read below to see how you can use P90X Challenge Packs, Ultimate Reset and Shakeology Opportunity Month to rack up TBB Cup points all month long.

Product & Training Spotlight

Exclusive Beachbody Ultimate Reset® Savings

  • For the Month of March – Team Beachbody is offering Customers and Coaches a discount on the Ultimate Reset Complete Kit, Ultimate Reset Dual Kit, Ultimate Reset Challenge Pack and Ultimate Reset Refill Kit. The discount varies per kit, but you and you customers can save up to $50.00.
  • Read the details here

P90X® & P90X2® Challenge Pack Savings

  • Get excited! For the month of March, P90X and P90X2 Challenge Packs will be reduced from $205 dollars to $180 dollars. That’s over $80 of savings if you or your customer were to buy these programs and products separately! This is an amazing opportunity to overcome price objections and sell one of our most popular programs!
  • Read the full details here

Shakeology® Opportunity Month

  • In the month of March, you and your customers can lock in the original price ($119.95) of Chocolate and Greenberry Shakeology HD FOR LIFE! As long as you never cancel the HD subscription, the price will NEVER go up.  Take advantage of this opportunity to boost Shakeology HD sales and use that to boost Team Beachbody Cup and Success Club points.
  • Read all the info here

Dates to Remember

Friday, March 1st

  • Team Beachbody Cup begins! Follow the action
  • Ultimate Reset savings promotion begins.
  • P90X & P90X2 Challenge Pack promotion begins.
  • Be sure to read the NEW Coach Monthly here on the site!
  • March is Shakeology Opportunity Month! Learn more

Monday, March 4th

  • National “WAKE UP” Call – Dial (832) 225-5055 at 8:00 AM PT / 11:00 PM ET
  • Increased TBB shipping & handling becomes effective.

Monday, March 11th

  • National “WAKE UP” Call – Dial (832) 225-5055 at 8:00 AM PT / 11:00 PM ET

Saturday, March 16th

  • Canadian Premiere Tour with SHAUN T in Toronto, Canada | Get registered

Monday, March 18th

  • National “WAKE UP” Call – Dial (832) 225-5055 at 8:00 AM PT / 11:00 PM ET

Monday, March 19th – March 24th

  • 2013 Success Club Trip to Walt Disney World.

Monday, March 25th

  • National “WAKE UP” Call – Dial (832) 225-5055 at 8:00 AM PT / 11:00 PM ET

Sunday, March 31st

  • Last day to achieve Success Club in March.
  • Last day to lock in Chocolate & Greenberry Shakeology HD pricing FOR LIFE!
  • Last day to save on Beachbody Ultimate Reset® kits.
  • Last day to save on P90X & P90X2 Challenge Packs.



Team Beachbody Cup


Fortune. Fame. Victory. In another life, these things might have sounded too good to be true. Out of reach. But you’re a Team Beachbody Coach—and this isn’t another life. This is your life, and ANYTHING is possible.

Now let’s get down to business.

The Team Beachbody Cup has begun, and over 1,300 teams (6,000+ Coaches) have their sights set on the same thing as you—winning it all. But how is YOUR team going to separate itself from the pack?

Easy! Stick to the 3-step plan of attack below, believe in yourself (and your teammates), and go all-in for the next four weeks. You can do this. Game on!

Step 1: Align your weekly goals with the individual tiered prizes

You have four weeks and three tiered prizes. That means if everyone on your team earns tier one in week on, tier two in week two, and tier three in week three, you could be in a position to break into the top 10 in week four. Set weekly goals. Know the prizes.

Step 2: Leverage our March promotions and sales opportunities.

  • #1: Shakeology Price Increase = BIG Opportunity
    • As many of you have already heard, we’re raising the price of Chocolate (regular) and Greenberry Shakeology bags, packets, and combos on April 1, 2013—from $119.95 to $129.95. View the complete FAQ
    • That means you have between now and April 1st to lock past, present, and potential customers into the original price for life—so long as they maintain their HD subscription. Learn how to leverage the opportunity
    • REMEMBER: Every Shakeology HD sale = 1 Success Club/1 Team Beachbody Cup point
  • #2: P90X® & P90X2® Challenge Packs just $180 in March
    • This March, you can offer your customers a $25 discount on both P90X and P90X2 Challenge Packs! They’re normally $205. Let your customers know this is an $80 savings compared to anyone who buys the products separately (X or X2, Shakeology, Club Membership). Learn how to leverage this promotion
    • REMEMBER: Every Challenge Pack sale = 2 Success Club points/2 Team Beachbody Cup points
  • #3: Ultimate Reset™ Challenge Packs just $275 in March
    • This March, you can ALSO offer your customers a $35 discount on Ultimate Reset Challenge Packs! They’re normally $310. Let your customers know this is an $85 savings compared to anyone who buys the products separately (Ultimate Reset, Shakeology, Club Membership). Learn how to leverage this promotion

Step 3: Know how to target your customers.

  • Add names to your contact list
    • Write down names of everyone you know who isn’t already drinking Shakeology. Add names of people who’ve liked your health and fitness Facebook posts, or who you know are looking for their next big fitness Challenge. Don’t forget about people who need help modifying their diet, reducing their cravings, or increasing their energy, mood, or focus. Build relationships everywhere you go!
    • Contact your prospects using the new “Shakeology prospect” eCard in the Coach Online Office
  • Make a list and contact your previous Shakeology customers
    • Go to My Business > My Customers > Advanced Customer Search in the Coach Online Office
    • Select “Shakeology” from the “Products Purchased” menu and then click “Show Report”
    • Select “Excel” from the drop down menu and click “Run Report”
    • If the “Last Order Date” for a customer is BEFORE February 2013, you will know this customer is a previous Shakeology customer!
    • Now contact them using the new “Previous Shakeology Customer” eCard in the Coach Online Office—which is under My Business > My eCards
  • Make a list and contact your “Tony Horton program” customers
    • Go to My Business > My Customers > Advanced Customer Search in the Coach Online Office
    • Select all of Tony’s programs, (i.e. 10-Minute Trainer, Power 90, P90X, etc.) from the “Products Purchased” menu and then click “Show Report”
    • Select “Excel” from the drop down menu and click “Run Report”
    • You now have a list of all of your customers who’ve purchased a Tony Horton fitness program and may be interested the P90X or P90X2 Challenge Pack discount
  • Connect with new customers.
    • Share this message to promote the P90X/P90X2 discount: “Hey friends! If you ever wanted to try P90X or P90X2 (or just want your body to look really darn good this summer), now’s the time to BRING IT. Both Challenge Packs are on sale—and you can save $80 compared to anyone who buys everything in the pack separately. I’m starting a Challenge Group this month, and spots are filing up fast. Shoot me a message and let’s get you started.”
    • Share this message to promote the Ultimate Reset discount: “Spring cleaning! Who wants to lose some weight, get your swag back, and FEEL GOOD from the inside out? The best way to reset your body in the world (Ultimate Reset!) is on sale right now for $35 off. Let me know if you’re in! I’m starting my Challenge on [insert date] and would love to have you along for the ride.”

INSANITY® Certification is Coming!


Okay, here’s the deal.

After sales of more than 2 million DVDs, Shaun T’s rocketing rise to fame, and years of requests from gyms and fitness centers for the one workout that everyone wishes they were badass enough to do – INSANITY® will soon be coming to a gym near YOU!

Get INSANITY® Certified to lead classes, drip sweat, and inspire, motivate, and instruct people on how to dig deep to get into the very best shape of their lives. In short, you’ll have yet another way to change lives . . . starting with yours!

The INSANITY® Certification Workshop takes just one day, and it will give you everything you need—the knowledge, the tools, and the confidence – to teach the toughest workout around.

INSANITY® Master Instructors will teach you the complete INSANITY® program, including how to demonstrate and cue the moves, the science that delivers a year’s worth of results in only 60 days, the magic behind MAX Interval Training, how to motivate people and how to become the most requested instructor in town.

Once you’ve earned Certification, everything else is up to you. You add your personality, you lead your class and you help people lead healthy, fulfilling lives.

Sound insane enough for you? Stay tuned, workshop dates and locations to be announced soon!


Derek Heikes: This is Your Captain Speaking


Communication. Skill. Dedication. Three qualities that Jet Blue airlines pilot Derek Heike’s passengers demand of him every day. The Coaches in his Downline can expect the same level of outstanding leadership and service, too.

That’s just how he rolls.

But long before he became a Coach, Derek was already guiding people toward Beachbody fitness programs. “I had great results with P90XÒ and started answering questions on the message boards,” he recalls. “In fact, one of my friends from the boards suggested I become a Coach.”

He continues, “I never intended to build a whole big business with it. I just wanted to help people with fitness and thought it would be kind of cool if I could make an extra car payment every month.”

Up, up, and away
Derek’s Beachbody business is flying high, but he’s the first to admit there was some mild turbulence at the start. “People were skeptical about a Network marketing opportunity,” he says. “I overcame it by just getting to know people and developing relationships. After all, as Coaches, we’re not selling a product. We’re selling ourselves.”

One advantage Derek had is that being a pilot helped him reach out to even more people. “I went from talking to three or four people a week about health and fitness to three or four a day,” he says. “It was all about paying it forward. That’s always been the most important thing for me.”

He adds, “I pride myself on giving my customers and Coaches everything I can as far as support, motivation and guidance.” 

En route to results
Perhaps the biggest key to Derek’s business getting off the ground was the fact that so many of his customers and Coaches experienced fantastic results. In fact, one even won one of Beachbody’s daily transformation prizes.

“I helped inspire many of the other pilots to make amazing strides with their fitness programs,” he explains. “The best part is getting an email saying someone lost 50 pounds and feels so much better emotionally.”

He also beams about a customer who was going through a difficult divorce. “He told me the workouts got him in great shape and helped keep him sane,” he says. “The money in this business is awesome, but nothing breeds excitement like great results.”

This is your Captain speaking
What’s the best advice this Captain can give to a new Coach?

“Don’t have any unrealistic expectations at first,” he cautions. “Beachbody is not a get-rich-quick scheme. It’s a business you have to slowly build. A business of helping people. And the more people you help, the more your business will grow. That has to stay in the forefront of your mind.”

And Derek has more tips where that came from. “Talk to everybody you can,” he says. Ask questions. Find out what somebody wants and needs and then show them how to get it. You have to be there with them every step of the way. Develop that relationship. Create a bond and they will become key players on your Team.”

So what’s next on the radar for Derek?

The sky’s the limit
Whatever way you slice it, Derek’s future is nothing but blue skies ahead. “I’d like to be a 15 star Diamond Coach by 2017. I also want to work on developing my leadership skills even more.”

But all Derek’s success doesn’t mean he plans on trading in his pilot’s license just yet.

“I could easily retire from my flying job with what I make from Beachbody,” he says. But I still like flying airplanes. I think it’s really cool that somebody pays me to go fly around at 35,000 feet in a multi-million dollar jet,” he says. “But Coaching gives me the freedom to walk away from my flying career anytime I want.”

“Being a Beachbody Coach has given me a ton that I could not do before,” he boasts. “A new car. A new house in southern California. And no more credit card debt. They say money doesn’t buy happiness. And that’s true. But it sure relieves a lot of stress!”

Coach’s Playbook:

  • Don’t try to sell anything─talk to people from a very genuine place and try to help them reach their goals.
  • Avoid unrealistic expectations at the beginning─just focus on building your business at a steady pace.
  • Join people in doing the fitness programs and comparing results─it will create a new level of enthusiasm.
  • Invite everyone you can to join your Challenge Group. You never know where your next rising star will come from.



How I Became a Shakeology Top-Seller


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Success is NEVER accidental. It’s the result of hard work and dedication, having the drive to be the best you can be, then paying it all forward. Nobody knows this better than 2 Star Diamond Coach Amy Silverman.

Over the course of the past 2 years, she’s gone from out-of-shape and underpaid to fit, free from her 9 to 5 job, and #17 in Shakeology Home Direct sales. Not to mention, Amy’s a Success Club 10 All-Star, 2012 Elite Coach, and has helped connect thousands of people with Shakeology (and a Challenge Group).

How’s she doing it? We were lucky enough to get the lowdown from Amy herself! Read on to find out why she became a Coach, what she considers to be her Shakeology “secret”, and how she introduces Shakeology to her customers and Coaches—and way more. Enjoy! 

Q: Where do you call home and what’s your current Coach rank?

A: Portland, Oregon! I’m a 2 Star Diamond/2012 Elite Coach—but currently in qualification for 3 Star Diamond.

Q: When and why did you decide to become a Coach? 

A: I enrolled as a Coach in January 2011—but didn’t REALLY start working the business seriously until about March or April of that year. So, my two-year “coachiversary” is coming up!

I originally bought P90X from my Coach with the goal of losing 15 pounds. I was a size 12/13 at the time and had yo-yoed my whole life. Since I can remember, I’ve been uncomfortable in my skin. I thought, “going down to an 8 would be great (a 6, even better!)”, but I didn’t want to shoot too high and then fail. After completing 90 days of P90X (followed by 60 days of INSANITY) and incorporating Shakeology, I had gone from a voluptuous girl to a thin/fit size 2/4—and couldn’t believe my eyes!


Up to that point, I’d been voluptuous my whole life, and always thought I was doomed by genetics! I truly believe Shakeology is what made the difference. It was the catalyst that allowed my body to really change. I was seeing muscles that I never knew existed on my body. I wanted everyone to join me in feeling this good! I was very skeptical when I first started, so naturally after getting such life-changing results, I knew I had to start coaching. I knew I needed to pay if forward and stay plugged in. I never wanted to go back to the old Amy.

Q: What was your first “aha” moment as a Coach?

A: I joined the Success Club Team Challenge (now the Team Beachbody Cup) and I placed #12 on the individual leaderboard—even though I’d only been a Coach for a few months at the time. The Challenge showed me I could be so much more than a Coach. I could be a really GOOD Coach and do well in this business. I set a goal to quit my job in one year, and guess what? I was saying “bye-bye” to the job 11 months later, just two weeks before the 2012 Success Club trip to Atlantis! My life had completely changed that year. And little did I know, that was just the beginning!

Q: You’re currently #17 on the Shakeology HD leader boards. How did you get there? What’s your secret sauce?

A: This might sound weird, but my first rule about Shakeology is: I don’t talk about Shakeology. Okay, obviously I talk about Shakeology—but only in passing or when discussing my food accountability. I never blatantly PLUG Shakeology. People have to ask me about it for me to really talk about it.

I work my business mostly from social media without ever saying I’m a Coach, and people still come to me for coaching help and nutrition advice. It’s not that I advertise myself, people are just attracted to vital behavior #2: being a product of the product. I never wanted to feel like I was a “sales” person, so I never really push the products or opportunity. I just share my tips and try to motivate others by being a good example.

I am constantly on my journey and I love sharing it with the world. It’s very hard for me to type “Shakeology” into a post or have a banner that shows what I do. I like to leave some mystery to my madness—and help people when they need my help.  I don’t want everyone to know EVERYTHING about me right off the bat! Let’s get to know each other a bit.  Shakeology is literally my secret weapon.

Q: How do you typically introduce Shakeology to a prospect? Do you have a go-to sales tool?

A: I use the invitation process that’s in the 7-Day Quick Start guide. I’ve used it religiously since it first came out. Shakeology is awesome, but honestly, I think the support of the Challenge Group is most important for success. So, I try to plug them into that and THEN make Shakeology a requirement. If someone really just wants Shakeology, I usually ask WHY? I like to ask a lot of questions and make them tell me WHY they want it. Not the other way around.  So naturally, they have all the tools they need to be successful and are doing exactly what I did to get my results. It works!

Q: What’s your 2-minute ‘elevator pitch’? (ie. How would you summarize all that Shakeology goodness in 2 minutes or less?)

A: I like to use the word “Superfood shake” and talk about all the amazing ingredients. I then talk about how America is in a crisis and people need to supplement bad food with good nutrition. I then ask, “would you like more info?” I get their e-mail address and INVITE them to my Challenge Group. Nothing too crazy! I just know people need this in their lives—so I try to educate them on the facts.

Q: How do you overcome price, value, and/or “it’s just another protein shake” objections?

A: I really try to focus on their “Why” and find out what is motivating them to start the Challenge. I really feel a money objection only comes when you fail to create a proper relationship with someone first or really dig deep into their needs. I like to ask tons of questions before I send them the “Ever Feel Like This” video. I repeat their “Why” many times in the course of our conversation. I really feel like I’m making a new friend and honestly love getting to know people. People can tell when you’re being genuine or just want to make a sale. I was one of those people in the beginning, so I can empathize. I also use the “I don’t know about that, all I know is {insert positive story}” approach. Stories are always the best way to show people the results they can have if they want it. Share lots of stories and pictures!

Q: What are your favorite Shakeology sales tools and why?

A: When I do use a sales tool, I use the “Nutrition Simplified” video—but only to help people see that nutrients and healthy eating is what’s really going to make the biggest difference. I want to help people change their lifestyle, not just lose weight and get ripped. I never refer to Shakeology as a “weight loss” shake, because for me, it’s a necessity. It’s my daily enrichment shake! It makes my body happy. I want people to become Coaches to help me spread the word about Shakeology and help us all end the trend of obesity and processed foods!

Q: Have you seen our new “Shakeology Ingredients: Tony Horton Checks Out Shakeology” video? Will you use it to drive sales? 

A: Yes, I’ve seen it! I haven’t used it yet but it’s awesome! It’s a great money objection tool and I plan to use it the next time I get one. It makes total sense and that’s one of the reasons I got [Shakeology] in the first place. I was spending tons of money every week on supplements to help cure my acne and boost weight loss, so I saw the value in it right away. I definitely think it will help. I’m excited to give it a go. Tony did a great job!

Q: How do you train your Personally Sponsored Coaches to position/sell Shakeology?

A: My team is all about Challenge Groups. We use the invitation process and plug into Dani Johnson to learn how to communicate with others effectively. If you don’t have people skills, how are you going to properly help them? I agree with Carl… Even if somebody bought their program from Amazon or had it on their shelf already, get them going with Shakeology and a Challenge Group. We really try to find people’s needs and fill them. We follow the guides—so my Coaches are plugged into scripts and can properly communicate with their Challengers (and not confuse anyone, including themselves). Inviting is the best way to boost Shakeology sales.  Invite as many people a day as you can.

Q: What’s the best Shakeology sales advice you can offer a new Coach?

My advice is to be a product of the product. Be public with your journey and don’t let your ego get in the way of sharing your success (even a small victory) with everyone. Talk about what you’re doing and make it your priority to practice humility. Slow down and listen to people. When they start to notice you’re losing weight, you’re happier, and you have more energy—don’t just talk about yourself. Ask them how THEY are and ask THEM questions that can help them figure out THEIR why. It’s more about listening than talking. But ultimately, don’t forget to invite them along for the ride!

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