Lead Your Challenge Group to Greatness


Setting up and running a Challenge Groups is a winning decision on every level. After all, you’re providing others with the ultimate formula to achieve their goals: fitness + nutrition + support = undeniable success! And with the October P90® Challenge Pack promotion under way, you’ll have more opportunities than ever. (The pack will be discounted to $160 USD—regularly $180 USD).

But before you go full speed ahead, discover some simple nuances that will help maximize the experience!

Immediate impact
“Challenge Groups are where we have the opportunity to make a major impact on peoples’ lives,” says 6 Star Diamond Coach, Micah Folsom. “People develop healthy lifestyle habits, and it’s also the best place to mold awesome future Coaches.”

Micah shoots for running at least two Challenge Groups a month and uses social media to help hold her groups accountable. “Everyone posts what workout they did that day,” she explains. “They share their triumphs, as well as their struggles.”

She also pays close attention to posts from her challengers. “I make sure I check in to ‘like’ and comment in the afternoon, then again at night.”

Keeping the troops engaged
What tactics does Micah use to keep everyone motivated?

“The most important thing is to keep things light-hearted and fun,” she says. “Put your own personality into the group so your challengers keep coming back for more!”

Another Coach who’s a big believer in ramping up the fun factor is 10 Star Diamond Coach, Heather Foltz. “I always maintain a positive atmosphere,” she says. “I do bonus challenges, have a sweaty pic day, silly day—even ‘flex Friday’.

And on days that Heather’s having trouble keeping her group 100% engaged? “I reach out to those who’ve fallen off a bit,” she says. “Showing them that I truly care makes a world of difference.”

Overcoming obstacles
Like anything else, roadblocks are bound to pop up along the way.

Heather combats this by being present and active with her groups—every day. “Your group chose you to be part of their life so stay with them, help them and guide them. They NEED you!”

For Micah, it all comes back to social media. “Getting people to post is my biggest struggle,” she explains. “I let them know up front what the expectations are and remind them why it’s so important to do daily posts.”

She adds, “The more support they give, the more support they’ll get in return.”

Tips and tricks
What are some cool and unique ways to get people excited about your Challenge Groups? Here are some ideas:

  • Football is back in full swing! Throw a football-themed party and invite people who you think would be interested in starting a Challenge Group.
  • The holidays are approaching. Start a group based on “Losing weight before the holidays.”
  • Busy getting your kids to sports games and activities? Rally other parents to start a Challenge Group while the kids are at soccer practice.
  • Feeling crafty for Halloween? Create a pumpkin-carving event and invite people who you think might be curious about our programs.

To get primed and ready to lead your next group to greatness, check out all the Challenge Group guides in the Coach Online Office: Sales & Marketing > Business Tools > Beachbody Challenge Group Guides.

Are you up to the challenge?



Building a Business with a Mat


Pilates? Boring. Yoga? Yawn. Cool down stretches? Waste of time. At least that’s how Deborah Baska felt. This ex-dancer and cardio fanatic was hopeless about rebuilding her flexibility. That was—until PiYo launched. Sweat building. Fat burning. Sculpting. All while lengthening and stretching muscle. Debrah fell in love.

Now a diehard fan of Chalene Johnson’s newest program, this 8 Star Diamond Coach has become one of the top PiYo Challenge Group leaders—bending and stretching her way into a booming business that truly inspires.

What turned you on to PiYo?
At 46-years-old, I’ve seen my range of motion diminish over the years. I heard Chalene speak about how she needed to work on her flexibility. But, like me, she didn’t enjoy the slow pace of yoga or Pilates. So she created PiYo. That’s when I knew this would be the prefect program for me.

What do you love most about PiYo?
PiYo will define your body. I think that’s something a lot of us cardio junkies struggle with. We burn calories, but we’re not getting great definition. With PiYo’s bodyweight resistance, my clients feel the full-body burn. And they love it. Chalene constantly reminds them which muscles they need to engage. This helps them focus on specific muscles during the workout so they can see these muscles defined after the workout!

How do you market your PiYo Challenge Groups?
PiYo is for everyone. That being said, it helps to target your message to subsets of your audience. I started my Challenge Groups by reaching out to runners and low-impact beginners. Even though I put them in the same Challenge Group, I had a good sense of where they were coming from and how to encourage them along their PiYo journey.

How do you target PiYo to clients with injuries?
PiYo is great for people bouncing back from injuries! I have clients suffering from joint issues, plantar fasciitis, and post-surgical sensitivities. They appreciate how these low-impact workouts (with or without the help of the modifier) allow them to focus on alignment. They can get in a fat-scorching burn without risking re-injury! 

How did clients who’ve done other Challenge Groups with you respond to PiYo
They were pleasantly surprised! They could feel the program really working their bodies. After their 30-day results check-in, they were completely sold. They couldn’t believe how much their bodies had changed!

Any tips on running a PiYo Challenge Group?
Yes! Make sure they take before and after photos along with their measurements. Sometimes clients get it in their heads that they’re not going to see results unless they’re doing a high-intensity, high-impact workout. But when they look back at those “before’s” later in the program, they’ll see how far they’ve really come!



Pay it Forward with P90®


To say that P90® is off to a good start is a total understatement. Story after story. Success after success. Share after share on social media. What sets the program apart from the pack? Lots of reasons, but we’ll start with the biggest benefit first.

The program for everyone
It’s no wonder that P90 has become so popular—so fast.

“People of any age or fitness level can flat-out do this because it’s simple and easy to follow,” says program creator and fitness legend, Tony Horton. “You’ll change your entire body—without going extreme.”

What did our test group participants have to say?
“I used to watch Beachbody® infomercials and think, ‘I can’t do that,’” recounts group member, Tien Brunelle. “With P90, I found myself doing some of the same moves that scared me. It was challenging, but I got through it.”

Tien continues, “P90 proves you can see results no matter what level you’re at. I’m over 40 now and in better shape than when I was 20. It helped kickstart my life!”

Tiered toward success
One of the best parts about P90 is that the workouts change month to month so you’re gradually introduced to each stage.

“I was afraid I had to be a fitness guru, but P90 is designed so you can ease into it,” recalls test group participant Brittnie Casado.

“It’s a progressive program,” says test group member, David Strong, 46. “They don’t start you off with the hard moves—you slowly build up to it. Because of that, I was able to easily adapt.”

Another group member and single father, Edgar Rodriguez, echoes those thoughts. “I needed to start out slow and P90 did exactly that for me,” he says. “It’s challenging, but very doable. If I can do it, so can YOU!”

It’s all about results
Since results speak louder than words, let’s take a closer look at the numbers—straight from the mouths of the test group members.

  • “I lost 24 lbs and 24 inches! I really like the way I look now, and it’s been a while since I’ve been able to say that.”
    – Heidi Sulzman
  • “I wore size 44 pants and now wear a 36! At 35, this is the most fit I’ve ever been!”
    –  Edgar Rodriguez
  • “I lost 22 pounds and a total of 20 inches. I also lost 27% of my body fat. I feel so much better about myself physically and mentally.”
    –  Brittnie Casado
  • “I’m wearing the pants I wore 3 years ago—before I had my last child. My skinny jeans are now too BIG!” 
    –  Tien Brunelle
  • “I’ve trimmed down, built up my cardio, and gained flexibility. I also gained some great exercise habits.”  
    –  David Strong

Every one helps one
Now it’s time to pay it forward and help others by sharing the great results people are experiencing with P90.

What’s the best way to blast the news to your Teams and customers? The #ItsYourTurn Coach Sweepstakes. Here’s how to spread the word on Facebook, Twitter and/or Instagram:

  • Post a picture of a Coach and one or more customers that committed to completing P90
  • Tag the customer(s) shown in the picture
  • Post the exact phrase: “I’m paying it forward with #P90. #ItsYourTurn.”

Don’t forget about the power of a P90 Challenge Group. Starting a group with this game-changing, new program will bring even more enthusiasm and excitement.

Plus, Beachbody and Tony Horton want to support our troops and will donate $5 on the first 50,000 P90 Challenge Pack units to Wounded Warriors.

So what are you waiting for? The ball’s in your court. It’s your turn.



October 2014 Hotlist



P90® Challenge Pack Promotion

This is the program for EVERYONE. What does that mean? It means anyone, ANYONE, can do this workout so it’ll be easy to find at least one person who’s ready to start their fitness journey this month with the $160 USD Challenge Pack offer (normally $180 USD).

Plus, on behalf of Tony Horton, Beachbody will donate $5 USD to Wounded Warriors for the first 50,000 P90 Challenge Packs sold during the month of October.

Beachbody Ultimate Reset® Challenge Pack and Kit Promotions*

Reset your body. Reset your mind. AND save on all the Ultimate Reset kits! Join Co-Creator of the Beachbody Ultimate Reset, Darin Olien and get ready to reset before the Thanksgiving holiday.

  Regular Price Promo Price SAVINGS
Complete Kit $229.95 USD $199.95 USD $30.00 USD
Dual Kit $399.95 USD $349.95 USD $50.00 USD
Refill Kit $199.95 USD $179.95 USD $20.00 USD
Challenge Pack

$305.00 USD $275.00 USD $30.00 USD

*Beachbody Ultimate Reset promotions only available in the US.

October Challenge Pack Promotions details here: FAQ 9756


Jump into The Fall Classic

It’s time to step up to bat in the first-ever Beachbody Fall Classic.

What’s up for grabs? In addition to enormous pride, Coaches will earn Success Club points and compete to win awesome prizes, as well as a paid trip to Beachbody Headquarters!

Check your ranking each week by visiting www.teambeachbody.com/fallclassic.
Need tips and tricks to help you and your partner compete?
Make sure you’re part of the Fall Classic Facebook group for motivation, tips and training: https://www.facebook.com/groups/714750508580210

For more information about the Fall Classic, including prize info, visit: FAQ 1854

Coach Contests


Help someone start their fitness journey with P90 and you could win a hometown visit and private workout with celebrity trainer, Tony Horton!
How To Enter:

  • Post to Facebook, Twitter and/or Instagram the following:
    • Picture of the Coach and one or more customers that committed to completing P90
    • Tag the customer(s) shown in the picture
    • Post the exact phrase: “I’m paying it forward with #P90. #ItsYourTurn.”


  • ONE Grand Prize winner will receive a hometown visit and private workout with Tony Horton
  • THREE different winners will receive a P90X Collection Kit (P90X, X2, X3, P90 kits – all signed by Tony)
  • THREE different winners will receive brand new P90 apparel
  • THREE different winners will receive a personalized video message from Tony

Sweepstakes Timing: September 23rd, 2014 through November 3rd, 2014
Need More Information: Visit FAQ 1179


In case you haven’t heard, the hottest new program from celebrity trainer, Shaun T was announced at the 2014 Leadership Retreat. Get current and prospective customers excited for the hardest 30 minutes of their day! INSANITY MAX:30 is coming this December 2014, so send folks to the email collector to win big! The top Coaches who submit the most names to the email collector between September 22nd, 2014 through December 2nd, 2014 will win a variety of prizes.

HOW TO ENTER: Be one of the top 10 Coaches to bring in the most email addresses to the INSANITY MAX:30 email collector: www.MAX30TBB.com?referringRepId=yourcoachID and you could win one of the INSANITY MAX:30 retro hoodies.
**Remember to use your Coach Rep ID so you get the credit!

CONTEST DATES: September 22nd, 2014 through December 1st, 2014 at 11:59 p.m. PT.


Win a chance to hang out with Ultimate Reset Co-Creator Darin Olien

This is your opportunity to join a Google hangout with Darin Olien. How? Be one of the top Coaches to sell the most Ultimate Reset products in October.

Contest details and legal rules can be found here: //tbbcoa.ch/DarinsGH



Get ready to be amazed – our Beachbody Challengers have transformations that deserve a serious round of applause. Show your Beachbody community your support by voting for the Beachbody Challenge Fall Quarterly Winners!

Voting opens on 12:00pm PST on October 27th, 2014 and goes to 11:59am PST on November 3rd, 2014. Remember, you can vote for one man and one woman every day.

To vote, visit: www.beachbodychallenge.com


Tune in to our exclusive 2-hour Coach event to hear from Beachbody CEO, Carl Daikeler on the latest product news and updates. Stay tuned to Coach Breaking News – more details to come!

Tune in on Saturday, November 1st, 2014 from 9:00am-11:00am PST.

For more information, visit: FAQ 9791

Training Spotlight


Formally called the Beachbody Challenge Group Training, the 3 Vital Behaviors Training, encompasses a broader experience than previous trainings. It features, 5 hours of interactive training that will teach you:

  • How to apply the 3 Vital Behaviors to build a successful business.
  • The most effective tools used by our Top Coaches.
  • To create compelling Challenge Group invites, and discover how to set important goals and track business success.
  • To be inspired and motivated with an Action Plan.

Upcoming Training Events:


Finished Coach Basics? Now what? ‘Emerald to Diamond’ is the next step. This two 30-day module program will help Emerald Coaches develop a leader mind-set and establish simple systems in your businesses that allow for duplication on your Team and help get you to Diamond. Find it in the Coach Online Office > News & Training > Emerald to Diamond


Know someone who would make a great Coach but don’t know how to start the conversation? You’re in luck! The Coach Opportunity Presentation & Presenter Guide are the perfect tools to help you share the business opportunity. Plus, you can personalize the presentation to fit your Team culture and each unique audience.

Product News


JUST ANNOUNCED! INSANITY MAX:30 by celebrity trainer, Shaun T is coming this December 2014! INSANITY MAX:30 will be the hardest 30 minutes of your day. You will be challenged to push harder than ever before, and you will see the best results of your life. With over 150 new moves and sequences, you’ll get killer cardio and tabata strength workouts that will make you push harder and dig deeper, to get the best body of your life in just 30 minutes a day. There’s no equipment needed and a modifier in every workout so anyone can push to their MAX.

How It Works
You’ll max out on your workouts! What does it mean to max out? It means to stop or fail for the first time in the workout. In INSANITY MAX:30, it’s not about getting through all 30 minutes, it’s about going as hard as you can for as long as you can, until you MAX OUT. When you start INSANITY MAX:30, you might only get through the first 5 minutes before you MAX OUT. Just record your MAX OUT time, catch your breath, and continue for as long as you can. Track your MAX OUT times over the course of the program. As long as you MAX OUT, you’ll get MAX RESULTS in 60 days guaranteed!

For more information, visit: FAQ 147


Introducing the next big thing from celebrity trainer, Autumn Calabrese is coming February 2015 – 21 Day Fix Extreme! This is how you get seriously shredded in just 21 days. Simple portion control, clean eating, and extreme workouts. There are 7, 30-minute workouts that combine steady-state aerobics, resistance training, and explosive power moves that target every muscle in the body-to help you get shredded in a short amount of time.

For more information, visit: FAQ 3559

In Case You Missed It


Put your own stamp on Team Beachbody apparel with the new Team Beachbody ‘Wear & Share’ store powered by Cafe Press. This awesome site offers customizable shirts and a wide variety of branded accessories. Create personalized tops to promote your Team and fun accessories to use as prizes and giveaways.

Team Beachbody Coaches get 10% off! Use code BEACHCOACH10. Shop NOW at //www.cafepress.com/teambeachbody.

To check out all the wear and share options available, visit the Coach Online Office > Sales & Marketing > Wear & Share.
Have questions on the new Team Beachbody Wear & Share store? Visit: FAQ 3382



Are you a Coach living in Canada? Make sure you take action NOW to complete the mandatory compliance requirements. These requirements are necessary to ensure you get your commission and bonus payments without delay.

Make sure you’re ready to go by reviewing this EASY, short checklist of things you absolutely need to do: //tbbcoa.ch/CAComp

For more information on Team Beachbody Canada, visit: FAQ 9970

© 2014 Beachbody. All rights reserved.


What the Elite Read

This month we asked our Elite Coaches: “What Personal Development Books would you recommend?”

Their suggestions didn’t disappoint. Priceless advice. Supercharged strategies. Battle-tested tips.

That’s what you’ll find in every inspiration-packed book on this list. Each is sure to rev up your business—one page at a time!

“START WITH WHY” by Simon Sinek

Want to imitate the success of top businesses? Then connect to your WHY. When you do, you’ll inspire those around you and set yourself apart as a leader!

This book has amazing philosophy to run your business and marketing strategies.”
– Ryan Chapman, 7 Star Diamond

“EAT THAT FROG” by Brian Tracy

Eliminate “procrastination” from your vocabulary. How? With Eat That Frog, by Brian Tracy. With Tracy’s help, you’ll learn to “eat the frog,” or complete the hardest task of the day first to power up your productivity!

I am a classic procrastinator and this helps me get the important things done!”
– Tiffany Dansie, 7 Star Diamond

“THE SLIGHT EDGE” by Jeff Olson

Little things can translate to BIG success. That’s the calling card of The Slight Edge. Olson recommends honing in on simple, daily activities to edge out your competition—and turn your dreams into reality.

It’s the game-changer. Everything about this book makes sense.”
– Katy Ursta, 5 Star Diamond

“WISHES FULFILLED” by Dr. Wayne Dyer

Guess what? Reaching Elite isn’t impossible. Just put complete faith in yourself by adopting an “anything’s possible” attitude so you too can join the ranks!

This book helped me believe in ME and reach Elite!
– Melissa Hadley, 5 Star Diamond

“DREAM MANAGER” by Matthew Kelly

This book will change how you interact with your Downline—forever! In parable form, Kelly teaches managers to empower their employees—and get their businesses in better shape!

I love this book because it encourages us to help others dream, and become better versions of ourselves.”
– Fran Patoskie, 10 Star Diamond

“JAB, JAB, JAB, RIGHT HOOK” by Gary Vaynerchuk

A winning social media strategy is a necessity for any Coach. Consider this book your blueprint for effective social media marketing and always remember—unique, high-quality content is king.

I build relationships by creating great content on Facebook and Instagram and this book taught me how to do so.”
– Megan Ewoldsen, 8 Star Diamond

“GO FOR NO!” by Richard Fenton and Andrea Waltz

Forget what you thought about the word, “No.” This book shows you how to rethink rejection and welcome success and failure with open arms—and an open mind!

This book really strikes a chord with my Coaches.”
– Missy Hacker, 10 Star Diamond


Blount is the most downloaded sales expert in iTunes history. His book breaks down five simple tips managers can use to influence those under them. The results? Your very own totally productive, loyal dream team!

This book has changed how I share my story and reach out to others.”
– Nikki Kuban Minton, 7 Star Diamond


Want to win people over like a pro? This book is chock-full of advice that has stood the test of time and has become a must-read for any entrepreneur.

This book does an amazing job of teaching you how to talk to people and how to have great conversations.”
– Heather Foltz, 10 Star Diamond


Arm your Coaches with easy “napkin presentations” that simplify network marketing, as well as 19 scripts that will provide professional answers to the toughest questions. Trust us; your entire Team will want to read this invaluable book.

This book has really helped my team with how to talk to people about the Coaching business.”
– Lindsey Catarino, 8 Star Diamond

Any leading Coach will tell you: focusing on Personal Development is essential to making your Coach Business thrive. It is one of the three vital behaviors after all. Whether it’s listening to a motivational CD, or reading one of these incredible books, you’re not only learning and growing, you’re improving yourself—and your chance for success!



Hit a Home Run with the Fall Classic

Put on your inspirational caps, leaders. It’s time to get your Team laser-focused for the first-ever Beachbody® Fall Classic. And just in time for the competition, we’ve got words of wisdom from our SVP, Global Sales, Jeff Hill. If Jeff doesn’t get you fired up to knock it out of the park this October, it probably can’t be done!

You’re the leaders! But do you get it? Has it become clear to you?

What we’re doing is dramatic. For just a moment, step back and take it all in.

By the end of the year, Team Beachbody® will have grown from $328 million to over $550 million—a 68% increase. And at Leadership, Carl shared that by year-end, we will pay out close to $73 million more in commissions.

Take a look at the chart below for some perspective.

I love these numbers because it means that together, we’re doing things right and ‘right’ is good. Right?

‘Right’ means we’re helping others get healthier and fit. It also means we’re helping people become more confident, create lasting relationships and financial stability, and enjoy the necessities and the ‘nice-ities’ of life. And the list goes on. That’s what’s right!

Those who are part of this mission are being handsomely rewarded. But to be rewarded, YOU must take action by engaging in the right activities—and leading your Teams to do the same. And if you do, some of the life-changing good stuff can be yours—but only if you act.

Let me demystify what ‘acting’ looks like and what you should be doing.

Participate in the Fall Classic with passion. Confidently and courageously lead as many of your Personally-Sponsored Coaches to participate. I can hear you saying, “Shameless plug, this is for new Coaches, not me.” My shameless response, “Wow, you really don’t have a vision of what this can do for your business, do you?”

We watch, track, and analyze what these kinds of promotions can do for every Coach that gets on board.

If you want your business to gain momentum through the end of the year, to leverage P90®, PiYo®, INSANITY MAX: 30, and the 3-Day Refresh®, then you’ll play ball with us.

At Leadership, DeWitt Jones said, “If you want the greatest results, you have to put yourself in the place of highest potential.” That’s why you need to participate and lead in the Fall Classic. It’s a moment of truth for your business. A legacy-creating moment.

Rob Brezsny captured it best in his book “5”:

Make this the turning point that your grandchildren will tell stories about years from now: the time you leap over the abyss to the other side of the Great Divide and begin your life in earnest.  On the other hand, this moment of truth may end up being nothing more than a brief awakening when you see what’s possible on the other side of the Great Divide, but then tell yourself, “Nah, that’s waayyy too far to jump.” In that case, your grandchildren will have to be content talking about what delicious cookies you used to bake or what your favorite sports team was. It will all depend on how brave you’ll be.”

MOMENT OF TRUTH: You ‘leaping’ or ‘cooking’ on October 1st?