Celebrating Our Founding Coaches

Happy 10th Anniversary Founding Coaches!

Division President, Network Marketing, Michael Neimand Reflects on Ten Years in the Network

Ten years ago, when the original message boards were created on Beachbody.com, Carl noticed something truly special: customers were achieving great results using Beachbody products and interacting with new customers.

Not only were they sharing their personal experiences with the products, they were developing relationships with new customers and holding them accountable with their workout program. Basically, they were coaching others to success—without getting paid for it.

Carl thought that if we attached a compensation plan to this activity, our ability to connect people to products could scale significantly. He believed that one day this model would be even bigger than the infomercial side of the business. He was right!

“When we first launched, we had no store, no training tools, no Challenge Packs and no Shakeology®. It was a labor of love!”

- Traci Morrow

“Back in December 2006, only a small sliver of America knew about Beachbody. Today, we have some pretty serious brand name recognition.”

- Doug Fitzgerald

Energy and excitement

To launch the business, we invited some of our best customers to attend a meeting at the Beverly Regency Hotel. We were in a little conference room with a tiny stage, a screen and projector—similar to what you might see at a small-scale Super Saturday event. Let's just say we've come a long way in terms of the production value of our events.

I remember that before Carl presented his vision for the Coach Network, he first projected a weather map and did his best news meteorologist impression (some things never change). I presented the compensation plan while suffering through a bout of laryngitis. I wish we had the toy video back then. When I finished, I looked out in the crowd and even though they were polite and smiling, most of the prospective Coaches had no idea what I was talking about.

Still, there was still lots of excitement. Most of the attendees were Beachbody customers with no background in direct selling, but they believed in Carl and Jon, in the products that got them results and the opportunity to help other people.

“I wholeheartedly believed in Carl, Jon and Beachbody.”

- Robert Hudgens

“It was exciting to think I could make some supplemental income from Coaching, but I didn't realize the enormous potential the business had at the time.”

- Monica Koon

The evolution

Sure there have been changes, but over the last ten years, the business isn't all that different. When we started out, P90X® was the big product and Facebook wasn't even on anyone's radar.

Then, we introduced Shakeology, Success Club, Challenge Packs and Challenge Groups. The evolution of the Network has always been about how we can connect to more people and get them amazing results.

Fortunately for us, we had an amazing group of people at that Founders event, and they and the hundreds of thousands of Coaches who have joined since then continue to make Team Beachbody something special.

“My love for the company and belief in the products has kept me here. I truly believe we don't sell exercise programs and shakes; we give the gift of life change.”

- Robert Hudgens

“Coaching has changed my life on so many levels. It has fueled my passion to make a difference and created a wonderful growth environment for myself and others.”

- Traci Morrow

Vision for the future

My hope and vision for the next ten years is that Team Beachbody® will grow to become an international, multibillion-dollar company helping millions of people to achieve their goals and live healthy, fulfilling lives.

It will be fun to look back and think that it all started with Carl doing a weatherman impression.

“Life is radically different now. I've done things I never thought I could—from public speaking, to leading an organization, to having a college fund and retirement account.”

- Monica Koon

“It's so exciting that Beachbody continues to work at opening up new markets around the world. We will have new trails to blaze for a long time to come.”

- Doug Fitzgerald

Thank You, to Our Dedicated Founding Coaches


Anthony Barca
Dawn Barca
Richard Bell
Melanie Bolen
Mark Briggs
Charline Bucher
R. Dale Christensen
Gil Cormier
Alli Cormier
Doug Couch
Tina Couch
Lisa Decker-Griffith
Judi Finneran
Kevin Finneran
Doug Fitzgerald
Tammie Fitzgerald

Rhonda Hendrix
Robert Hudgens
Melissa Hudgens
Milan Jensen
Monica Koon
David Martin
Traci Morrow
Buck Parker
Stephanie Sheafer
Samuel Sheafer
Kevin Thomas
Lance Tvinnereim
David Ward
Blake Warrington
Angie Warrington