Hiram Santisteban: Attitude is Everything


Ever since Hiram Santisteban could remember, he had been happily doing things for others, whether it was supporting his family as a hobo clown in the circus, or making others laugh with his indelible sense of humor. As a Diamond Coach, helping others has allowed Hiram to stay focused—and far from the 432 pounds that kept him from living the life he now loves.

It was something that his grandfather said to him as a child that has truly shaped his destiny and his role as a Coach, “Learn everything you can, then give it away for free.”

We only have what we give

That mantra has guided Hiram to achieve two Bachelors degrees, two Masters and a PhD. While Hiram acknowledges that being a Coach can be a lucrative business, he feels his main priority is to give away the knowledge he has as a Coach. The knowledge that helped him change his life. So what are some of Hiram’s pearls of wisdom that he freely shares?

Get a pen.

Attitude is key

“In my humble option, the attitude you have is the #1 thing that will determine the quality of your life and your career as a Team Beachbody Coach,” he says. How do you over come challenges and succeed? Attitude. Number one is your attitude. I always tell my new Coaches, and everyone else, that whatever it is your doing, you have to have a positive and focused mind to get results.”

But a great attitude was just one part of Hiram’s success.

Know your “Why”

What’s it going to take to get you to commit? Your “why” has to be so uncomfortable that you can’t stand the thought of it. Hiram’s “why” came the day he watched a young father, overweight and out of breath, unable to keep up with his small child. At 432 lbs, Hiram was so unhealthy—and unhappy—the idea of having children seemed impossible. “My ‘why’ is very simple and two-pronged – to help others and help myself from never returning to 432 pounds and to be able to spend time with my children. Both of those things are possible with Beachbody.”

And that’s the “why” that truly changed his life.

Find a mentor & stay humble

Hiram believes that it’s important to get a fresh perspective about your life, your goals, and the vision you have for your future. “I chose 4 mentors from different areas of my life that I wanted to improve on,” he says. “It’s important to learn from others, and that takes a certain amount of humility—which is key. Be humble and willing to learn because every moment is a teachable moment,” he says. “Never allow your ego to get bigger than your bank account… or bigger than your goals,” Hiram adds.

Help yourself

“Coaches can help themselves. Unfortunately, my sponsor coach was not really there for me. So I reached out to other Beachbody Coaches and helped find things for myself. I used the tools that were provided in the Coach Online Office, as well as the weekly (Coach) phone calls to improve. I bucked up. I developed a strategy. I used the resources that were provided to me and I plugged in. If you really want to succeed, you’ve got to plug in. You have to be part of the movement.”

So, how did Hiram help himself and lose over 233 lbs?

A total transformation

“I never gave up, even when there were days I just wanted to quit so badly. I was never going back to the way I was,” he says. “Beachbody has made be a better person in so many ways. I don’t have family in the United States, and Beachbody has become my family. It’s so good to have someone you can count on. I have Beachbody friends that I love like brothers and sisters. Even if they aren’t on my Team, we still encourage each other and are always there for each other. We are family.”

After losing 233 lbs, Hiram won the 2012 Body Transformation Award for his incredible achievement.

“After going through my own personal transformation, I felt a need to share what I’ve learned. For me, Coaching is a responsibility to help others,” he says.

So what’s next for Hiram?

“If we’re going to put an end to obesity, then the movement has to be bigger. Beachbody is just a part of the conversation. It’s about nutrition, health, fitness, exercise and superfoods,” he says. “It’s about having a different perspective on life. And that bigger conversation starts with me and my Team. It starts will all of us doing our part, little by little, day after day.”

Coach’s Playbook:

  • Be humble. The harder you work, the luckier you get but, don’t let that change who you are and where you came from.
  • Stay positive. Nothing will affect your business more than your attitude.
  • Don’t sell, educate. Share your knowledge, story and journey with others. That will lead to honest sales and new Coaches.
  • Surround yourself with people who inspire you. Find mentors and swap stories and tips on how to succeed.