Keith Wilson: Coaching Xcellence


After Keith Wilson discovered P90X®, he not only lost the stubborn weight he had gained during his young adult life, but he also uncovered the awesome support of the Coaching community and his true calling as a Team Beachbody Coach.  Discover how Keith went from breaking the bank to a breadwinning champion all while helping others get fit and live healthier lives!

Breaking into the Biz
Keith joined Team Beachbody when he realized neither he nor his wife were generating enough of an income to afford sending their children to private school – a problem since one of their children has Asperger syndrome and needs extra attention in the classroom.

“Once I learned about the Coaching business, I was fascinated by the idea that I could earn the money I needed to provide for my family while helping others lose weight and get fit,” he shares.

“Coaching really comes down to that ‘Why’, and that for me that is never again having to look my kids in the eye and tell them, ‘No.  We can’t afford it.’ Especially when it comes to their education.”

Relationships Lead to Results
Starting out as a Coach, Keith remembers getting carried away with the business side of Coaching.  “I kept focusing on the next Coach I was going to sign or the next rank advancement I was going to make,” he recalls.  “It took a while before I realized that I was going to have more business growth if I shifted my main focus back to helping customers get the results they wanted.”

“This business is not about Challenge Packs, workout programs, or Shakeology,” he continues.  “It’s about relationships.  If you build relationships with people in a genuine way, the product sales and Coach signings will just naturally fall in line.”

Driven by his heart and his commitment to integrity, Keith feels the key to his success is firmly rooted in his absolute belief in Beachbody.  “I believe in the company, the leadership, the products, and the way we go about things.  I believe in our approach of not offering quick fixes or cut corners when it comes to our health.  I swear, if you cut me open, I bleed Beachbody blue!” Keith laughs.

The P90X Trilogy
The potency of brand recognition is no small ingredient when crafting the perfect sales pitch for new customers.  That’s why Keith leverages P90X and P90X2® to hook new clients into the multifaceted world of Beachbody programs.  He explains, “Even when people don’t know what Beachbody is, chances are they’ve still heard of P90X, making Tony Horton’s programs a great launching pad for sky rocketing one’s business.”

Keith believes that the power of the P90X trilogy rests in the natural progression of the programs.  “A lot of people don’t know what they’re going to next once they’ve complete a program, and they lose steam trying to figure it out.  P90X and P90X2 are a power couple for these people.  They provide the perfect transition between fitness programs, and with P90X3 coming out soon, customers are going to have even another dose of Horton lined up for them!” he says.

Keith loves the idea of setting up a 6 month P90X/P90X2 challenge group for Horton fans looking to execute their long-term dedication to getting and staying fit. “P90X is a great program for people who have fallen off the fitness wagon since it incorporates a healthy balance of cardio, weight training, and stretching,” he observes.  “P90X2 is great for pushing yourself harder as it ramps up the moves from the former program for even more of a challenge.  It’d be great to watch the people in your challenge groups make this kind of progress!”

Right Side Up
Now an incredibly successful, 5-Star Diamond Coach, Keith can finally enroll his children in the school of their choice and even has been able to provide the financial support needed for his wife to quite her job and go back to graduate school—all thanks to promoting products he’s had success with and believes in!

Looking to the future, Keith hopes to leave his job as a pharmaceutical biologist to become a full-time Team Beachbody Coach by March of 2014.  Though he likes his job in pharma, he notes that after two years as a Coach, he’s making the same income with Beachbody that he does in his current field after 4 years of study and 14 years of industry experience!

“I’ve made so much money just dedicating just a few hours a day to the Coaching business.  I can only imagine how much my business is going to soar once I start treating it like a full-time job!” he says.

Reflecting on his personal experience as a Coach, Keith notes that his world once felt upside down and after discovering Beachbody, it flipped right side up.  “More than anything, I want to help my Coaches experience the same amazing change in lifestyle I have.  That is my ultimate goal!”

Coach’s Playbook:

  • Focus on building relationships with customers.  Help them get the results they want first before worrying about signing them as a Coach.
  • Believe in the product and become proof that the products work.  If you believe in it, your customers and Coaches will believe in it, too.
  • Encourage people to make the commitment to two programs, like P90X and P90X2, to help them establish their long-term fitness goals.