Recognizing Team Success

Recognizing Team Success - BRIGITTE LINFORD, 15 Star Diamond Coach

There’s no better time to recognize your Team’s success than Summit month. And to help you do that we turn to a true expert on the topic: 15 Star Diamond Coach, Brigitte Linford. What specific things does she do to celebrate her Team’s achievements? How does she reward results and inspire greatness? Read on and put Brigitte’s best motivational practices to work for you!

Q. How do you motivate your Team and how do you celebrate their successes?  
One of the first books I read when I was starting as a Coach was Personality Plus. The author talks about the different personality types and how to motivate each one of them. It helps you to speak in their individual language and motivate them in a personal way. I celebrate success with hand-written thank you cards, giving Facebook recognition, sending small gifts, and private voice messages. And if a Coach is local, I like to go out to lunch with them to celebrate together.

Q. What impact has recognition had on your Team’s performance?
I think Beachbody does a great job of making Coaches feel special and appreciated. Even though I get the satisfaction of assisting others in their transformations, it feels good to know my hard work is recognized. I try to do the same with my Team. I’ve noticed that great things happen when I recognize something they do well. For example, when I celebrate members of my Team who add new Coaches, they do more of that. When I celebrate Coaches with high personal volume, that increases too.  

Q. What has been your most effective social media recognition system?
I post where my Personally-Sponsored Coaches stand with Success Club points in our private Facebook group. I celebrate when a Coach hits a new rank, earns a free ticket to Summit, or hits Success Club All Star. I also celebrate my Coaches who have over 300 Personal Volume points, and when they sign up their first Coach or customer.  

Non-social media recognition is just as important. These are the simple things that often get overlooked like sending a voice memo on Facebook to let a Coach know you can see how hard they are working, or writing a hand-written card to let someone know you’re proud of them. It’s that little extra effort that strengthens the relationship.
Q. It’s been said you should “recognize effort and reward results.” What kind of results do you reward? 
First, I’m a huge fan of getting my Team together. That’s important because it’s the relationships that keep you going when times get hard. And not just the relationships I build with Coaches, but the relationships they build with each another. Next, I hold a Diamond retreat for my Personally-Sponsored Coaches. This has been a game changer because it helps us connect as a Team. Lastly, I have a tradition to send flowers to my Diamond Coaches on the day they advance in rank.

Q. How do you systemize recognition and make it part of your Team future? 
One of the ways I’ve learned to systemize recognition is to find out what things matter most to my Coaches. I do this by having my new Coaches answer an online quiz so I know their personality type. I’ve followed Beachbody’s example and now see my leaders doing the same. Most all of my Diamond Coaches have hosted their own retreats and love to celebrate their Coaches. They’ve seen that a little appreciation goes a long way!  

Q. Any tips on recognizing a Coach who’s uncomfortable with attention?
Everyone loves to feel appreciated. When I share everything I love about a Coach in a social media post, they feel an abundance of love, not embarrassment. I’ve had shy Coaches message me after reading a post I made about them saying it made their day and how grateful they were. I’ve never had a Coach tell me they were embarrassed by a post about them!  

Q. What was your greatest recognition moment?
When I joined the Millionaire Club. Not so much for what it symbolized, but how my Team responded. They flooded my personal page with video messages and posts sharing the positive influence I’ve been in their lives, which my Sponsor Coach, Scottie Hobbs, compiled into a binder for me. It was the perfect gift because he knows how much I value words of affirmation. My Team also donated thousands of dollars to one of my favorite charities, the Make a Wish Foundation. Being able to sponsor a child’s wish is something I will never forget.