Derek Heikes: This is Your Captain Speaking

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Communication. Skill. Dedication. Three qualities that Jet Blue airlines pilot Derek Heike’s passengers demand of him every day. The Coaches in his Downline can expect the same level of outstanding leadership and service, too.

That’s just how he rolls.

But long before he became a Coach, Derek was already guiding people toward Beachbody fitness programs. “I had great results with P90XÒ and started answering questions on the message boards,” he recalls. “In fact, one of my friends from the boards suggested I become a Coach.”

He continues, “I never intended to build a whole big business with it. I just wanted to help people with fitness and thought it would be kind of cool if I could make an extra car payment every month.”

Up, up, and away
Derek’s Beachbody business is flying high, but he’s the first to admit there was some mild turbulence at the start. “People were skeptical about a Network marketing opportunity,” he says. “I overcame it by just getting to know people and developing relationships. After all, as Coaches, we’re not selling a product. We’re selling ourselves.”

One advantage Derek had is that being a pilot helped him reach out to even more people. “I went from talking to three or four people a week about health and fitness to three or four a day,” he says. “It was all about paying it forward. That’s always been the most important thing for me.”

He adds, “I pride myself on giving my customers and Coaches everything I can as far as support, motivation and guidance.” 

En route to results
Perhaps the biggest key to Derek’s business getting off the ground was the fact that so many of his customers and Coaches experienced fantastic results. In fact, one even won one of Beachbody’s daily transformation prizes.

“I helped inspire many of the other pilots to make amazing strides with their fitness programs,” he explains. “The best part is getting an email saying someone lost 50 pounds and feels so much better emotionally.”

He also beams about a customer who was going through a difficult divorce. “He told me the workouts got him in great shape and helped keep him sane,” he says. “The money in this business is awesome, but nothing breeds excitement like great results.”

This is your Captain speaking
What’s the best advice this Captain can give to a new Coach?

“Don’t have any unrealistic expectations at first,” he cautions. “Beachbody is not a get-rich-quick scheme. It’s a business you have to slowly build. A business of helping people. And the more people you help, the more your business will grow. That has to stay in the forefront of your mind.”

And Derek has more tips where that came from. “Talk to everybody you can,” he says. Ask questions. Find out what somebody wants and needs and then show them how to get it. You have to be there with them every step of the way. Develop that relationship. Create a bond and they will become key players on your Team.”

So what’s next on the radar for Derek?

The sky’s the limit
Whatever way you slice it, Derek’s future is nothing but blue skies ahead. “I’d like to be a 15 star Diamond Coach by 2017. I also want to work on developing my leadership skills even more.”

But all Derek’s success doesn’t mean he plans on trading in his pilot’s license just yet.

“I could easily retire from my flying job with what I make from Beachbody,” he says. But I still like flying airplanes. I think it’s really cool that somebody pays me to go fly around at 35,000 feet in a multi-million dollar jet,” he says. “But Coaching gives me the freedom to walk away from my flying career anytime I want.”

“Being a Beachbody Coach has given me a ton that I could not do before,” he boasts. “A new car. A new house in southern California. And no more credit card debt. They say money doesn’t buy happiness. And that’s true. But it sure relieves a lot of stress!”

Coach’s Playbook:

  • Don’t try to sell anything─talk to people from a very genuine place and try to help them reach their goals.
  • Avoid unrealistic expectations at the beginning─just focus on building your business at a steady pace.
  • Join people in doing the fitness programs and comparing results─it will create a new level of enthusiasm.
  • Invite everyone you can to join your Challenge Group. You never know where your next rising star will come from.