Stephanie Richardson: From Mom to Mogul


Being a 4 Star Diamond Beachbody® Coach: Excellent. Being a stay-at-home mom to two great boys: Beautiful. But having the luxury of living both dreams at the same time?


This is the life Stephanie Richardson has built for herself. From scratch.

In between cooking, cleaning, and driving the kids to school, she sends out scores of personalized emails to prospects and Coaches alike.

It’s just a typical day for the girl who wasn’t sure she even wanted to be a Beachbody Coach in the first place. “My friend, Melissa Huggins, asked if I wanted to be a Coach and I said, NO WAY! I had no desire to sell anything.”

A few short months later, Melissa said two words that struck a chord with Stephanie: free customers. It wasn’t long before Stephanie was totally on board with the business. “I started using the products and sharing them,” she recalls. “It was clear this was the perfect fit for me.”

She goes on, “With Beachbody, I could still be a stay-at-home mom, but finally had something for myself. And I wanted other moms to have that same feeling. Being a mom is the greatest joy in the world, but you reach a point where you desire more for yourself in the midst of changing diapers, wiping snotty noses, and cooking meals. That goal defined me and became my Why.”

The mother of all strategies
Stephanie had moderate success, but things didn’t really take off until last October when Beachbody introduced a new strategy: Challenge Groups. “We finally have a system that combines fitness, nutrition, and support in a way that really works,” she says. “I’m the biggest cheerleader for the concept.”

Stephanie started doing two Challenge groups a month and taught her Team to do the same. The results have been off the charts. “My checks have quadrupled since starting Challenge Groups. Now I’m on the Elite leaderboard and have three others in my Downline in the top 25−all because of this simple, but incredible idea. The growth of my Team has just been insane.”

And for anyone who doesn’t think Challenge Groups work?

“They need to come talk to me,” she says emphatically. “I’ll show them my paycheck, and explain how the successful people on my Team do Challenge Groups and the others do not. Plain and simple.”

Nurturing new Coaches
So what advice does Stephanie have for new Coaches starting their own groups? “You might have to talk to about 50 people to find five people to be in your Challenge Group,” she explains. “That can sometimes be a little overwhelming for a new Coach.”

She adds, “You just have to find creative ways to meet new people. Whether it’s through social media or going to the supermarket, you have to be ready to talk to people and start building relationships. That’s what it’s all about.”

Want more motherly advice? Stephanie’s pumped up about Challenge Group Guides. “These guides are huge because they take the guesswork out of starting your own group,” she says. It’s all laid out for you. Now there’s absolutely no reason why a new Coach can’t come in and be successful right away.”

Overcoming obstacles
One of Stephanie’s strong suits is her ability to turn a “no” into a “yes”. “There’s always a way to overcome an objection,” she says convincingly. “For instance, when people give the excuse that Challenge Packs are too expensive, I point out all the things they might spend money on every day and break it down.”

She continues, “I tell them it’s all about making sacrifices. Deciding what’s important. It’s just a matter of re-prioritizing and putting health first.”

In other words, don’t mess with the determination of a mom.

“I think it all comes down to your passion level,” she says. “I believe it’s the best motivational tool you can have. After all, if you’re passionate and fully invested in something, your customers and Team will be, too.”

Watching her dreams grow BIG.
Since Stephanie entered the wonderful world of Coaching, she has a long list of accomplishments, including winning the Beachbody Humanitarian Award in 2012 and buying a house in Colorado with her husband.

What has her most excited? Her dreams for the future. “Before Beachbody, I didn’t have any big dreams,” she explains. “Now I’m looking to start my own non-profit organization and seeing my Team become one of the top Teams in the company. Not because we want to toot our own horn, but because we’re getting to help so many people.”

She adds, “I guess as my checks get bigger, so do my dreams. I used to only see what was right in front of me, but now my dreams are limitless!”

But Stephanie’s biggest dream of all still comes down to her Why: the motivation of motherhood. “I love working with moms and giving them a chance to build a business where they can stay home with their kids. I want them to find the same fulfillment I found. To achieve things they never thought possible!”

Coach’s Playbook:

  • Talk to as many people as possible─you never know where you’ll find new Challenge Group members.
  • Take advantage of the Challenge Group Guides─they will serve as your blueprint for success.
  • Send personalized emails only. The more impersonal the email, the faster they will hit delete.
  • Build real relationships. That’s what this business is all about.
  • Don’t be afraid of hearing objections. Sometimes all it takes is helping someone to think about things in a different way.